§ 64-23. Village proper business and manufacturing zoning permanent sign standards requiring a permit.

This section 64-23 states the regulations and standards for placement of permanent signs located on business and manufacturing zoned property within the village proper area of the Village, as defined. All signs allowed in this section 64-23 require a permit.

(a)

Maximum of only two sign types. Only a maximum of two of the following permanent sign types listed below are allowed on any business and manufacturing zoned property within the village proper area, although on certain sized properties multiple signs within a specific sign type may be allowed. A maximum of two sign types includes single tenant building properties and all signs on multi-tenant building properties. The owner of a multi-tenant property shall designate the two types of signs for the property, or an ownership association of a multiple business or organization building with condominium ownership for the property. Roof signs are not permitted within the village proper area.

The permanent sign types available for use within the village proper area are:

Only two of the following sign types allowed within a village center property:

Wall sign
Projecting sign
Roof sign
Freestanding sign, which may include one or more of the following (as per property size):

a.

Monument horizontal sign

b.

Monument vertical sign

c.

Pole sign

(b)

Size and number of signs based on property size. Throughout this section 64-23 the size and number of signs permitted on a property are based on the size of the property. The size of the property shall be determined by the zoning administrator from property information on record at Mukwonago Village Hall or with the appropriate county; or by information submitted by the sign applicant or property owner in the form of a plat of survey, certified survey map or plat of subdivision. As the ranges of property sizes are presented in 100ths of an acre, rounding of the calculation may occur. Based on an acre of 43,560 square feet, the following table presents the square footage equivalent to the ranges of property sizes in acres.

Acres	Square Footage Equivalent
0.40	17,424
0.70	30,492
1.20	52,272
2.00	87,120
3.00	130,680

 

(c)

Village proper area wall signs. The following tables present the wall signs allowed on business and manufacturing zoned property within the village proper area pursuant to the property size:

1A. Single Tenant Building Wall Signs; Village Proper
Properties 0.00 to 0.40 Acres in Size

All wall signs on a single tenant building property within this property size range shall not exceed 75% percent of the linear foot of building frontage or 60 square feet; or if the single tenant building has 12 feet or less of building frontage, all signs on the property shall not exceed nine square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One for street frontage	0.75 square feet of sign per linear foot of building street frontage to a maximum of 60. The minimum sign area may be up to 9 square feet.	See section 64-23(d) for additional standards.
Second wall sign may be allowed only with the use of street frontage wall sign	One if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 60 square feet, or 9 square feet; whichever applies.	To be located on a second street frontage. See section 64-23(d) for additional standards.
Rear or side public entrance wall sign shall be allowed only with the use of street frontage wall sign	One if allowed	If utilized, rear or side public entrance wall sign may be a maximum of 35% of the installed street frontage wall sign, or all installed wall signs can be equal in size to the maximum as stated above.	See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 9 square feet, then one installed sign shall not exceed 9 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 9 square feet.

If allowed, the aggregate size of multiple signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 9 square feet, then the aggregate size of multiple signs shall not exceed 9 square feet.

If allowed, the rear or side public entrance wall sign may be utilized with or without the second street frontage wall sign; however in either instance, the rear or side public entrance sign shall be a maximum size of 35% the size of the installed street frontage wall sign. Or if allowed, sign owner has option of installing the two or three signs all equal in size.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

1B. Multi-Tenant Building Wall Signs; Village Proper
Properties 0.00 to 0.40 Acres in Size

All wall signs for a single business or organization within a multi-tenant building property within this property size range shall not exceed 75 percent of the linear foot of tenant building frontage or 48 square feet; or if the tenant has 12 feet or less of tenant building frontage, all wall signs available to the tenant shall not exceed nine square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One per tenant for street frontage	0.75 square feet of sign per linear foot of tenant street frontage to a maximum of 48 square feet. The minimum sign area may be 9 square feet.	See section 64-23(d) for additional standards.
Second wall sign may be allowed only with the use of street frontage wall sign	One per tenant if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 48 square feet, or 9 square feet; whichever applies.	To be located on second street frontage, or with a rear or side public entrance to the same business. See section 64-23(d) for additional standards.
Street frontage wall sign for tenant not at street grade or tenant without street frontage	One per tenant at or near public entrance to the tenant space	Maximum of 9 square feet.	To be located below or at same level of wall signs for businesses at street grade; facing street and located as close as possible to tenant's public entrance. See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 48 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 48 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 9 square feet, then one installed sign shall not exceed 9 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 9 square feet.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

2A. Single Tenant Building Wall Signs; Village Proper
Properties 0.41 to 1.20 Acres in Size

All wall signs on a single tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage or 80 square feet; or if the single tenant building has 16 feet or less of building frontage, all signs on the property shall not exceed 12 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One for street frontage	0.75 square feet of sign per linear foot of building street frontage to a maximum of 80 square feet. The minimum sign area may be 12 square feet.	See section 64-23(d) for additional standards.
Second street frontage wall sign may be allowed only with the use of street frontage wall sign	One if allowed	If utilized, second street frontage wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of all signs shall not exceed 0.75 square feet per linear foot of building frontage or 80 square feet, or 12 square feet; whichever applies.	To be located on second street frontage. See section 64-23(d) for additional standards.
Rear or side public entrance wall sign shall be allowed only with the use of street frontage wall sign	One if allowed	If utilized, rear or side public entrance wall sign may be a maximum of 35% of the installed street frontage wall sign, or all installed wall signs can be equal in size to the maximum as stated above.	See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 80 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 12 square feet, then one installed sign shall not exceed 12 square feet.

If allowed, the aggregate size of multiple signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 80 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 12 square feet, then the aggregate size of multiple signs shall not exceed 12 square feet.

If allowed, the rear or side public entrance wall sign may be utilized with or without the second street frontage wall sign; however in either instance, the rear or side public entrance sign shall be a maximum size of 35% the size of the installed street frontage wall sign. Or if allowed, sign owner has option of installing the two or three signs all equal in size.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

2B. Multi-Tenant Building Wall Signs; Village Proper
Properties 0.41 to 1.20 Acres in Size

All wall signs for a single business or organization within a multi-tenant building property within this property size range shall not exceed 75 percent of the linear foot of tenant building frontage or 60 square feet; or if the tenant has 16 feet or less of tenant building frontage, all wall signs available to the tenant shall not exceed 12 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One per tenant for street frontage	0.75 square feet of sign per linear foot of tenant frontage to a maximum of 60 square feet. The minimum sign area may be 12 square feet.	See section 64-23(d) for additional standards.
Second frontage wall sign or rear or side public entrance wall sign	One per tenant if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 60 square feet, or 12 square feet; whichever applies.	To be located on second street frontage, or with a rear or side public entrance to the same business. See section 64-23(d) for additional standards.
Wall sign for tenant in multi-tenant building not at street grade, or tenant without street frontage	One at or near tenant public entrance to the tenant space	Maximum of 12 square feet.	To be located below or at same level of wall signs for businesses at street grade; facing street and located as close as possible to tenant's public entrance. See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 12 square feet, then one installed sign shall not exceed 12 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 12 square feet.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

3A. Single Tenant Building Wall Signs; Village Proper
Properties 1.21 to 2.00 Acres in Size

All wall signs on a single tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage or 80 square feet; or if the single tenant building has 21.3 feet or less of building frontage, all signs on the property shall not exceed 16 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One for street frontage	0.75 square feet of sign per linear foot of building frontage to a maximum of 80 square feet. The minimum sign area may be 16 square feet.	See section 64-23(d) for additional standards.
Second street frontage wall sign may be allowed only with the use of street frontage wall sign	One if allowed	If utilized, second street frontage wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of all signs shall not exceed 0.75 square feet per linear foot of building frontage or 80 square feet, or 16 square feet; whichever applies.	To be located on second street frontage. See section 64-23(d) for additional standards.
Rear or side public entrance wall sign shall be allowed only with the use of street frontage wall sign	One if allowed	If utilized, rear or side public entrance wall sign may be a maximum of 35% of the installed street frontage wall sign, or all installed wall signs can be equal in size to the maximum as stated above.	See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 80 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 16 square feet, then one installed sign shall not exceed 16 square feet.

If allowed, the aggregate size of multiple signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 80 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 16 square feet, then the aggregate size of multiple signs shall not exceed 16 square feet.

If allowed, the rear or side public entrance wall sign may be utilized with or without the second street frontage wall sign; however in either instance, the rear or side public entrance sign shall be a maximum size of 35% the size of the installed street frontage wall sign. Or if allowed, sign owner has option of installing the two or three signs all equal in size.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

3B. Multi-Tenant Building Wall Signs; Village Proper
Properties 1.21 to 2.00 Acres in Size

All wall signs for a single business or organization within a multi-tenant building property within this property size range shall not exceed 75 percent of the linear foot of tenant building frontage or 60 square feet; or if the tenant has 21.3 feet or less of tenant building frontage, all wall signs available to the tenant shall not exceed 16 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One per tenant for street frontage	0.75 square feet of sign per linear foot of tenant frontage to a maximum of 60 square feet. The minimum sign area may be 16 square feet.	See section 64-23(d) for additional standards.
Second frontage wall sign or rear or side public entrance wall sign	One per tenant if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 60 square feet, or 16 square feet; whichever applies.	To be located on second street frontage, or with a rear or side public entrance to the same business. See section 64-23(d) for additional standards.
Wall sign for tenant in multi-tenant building not at street grade, or tenant without street frontage	One at or near tenant public entrance to the tenant space	Maximum of 16 square feet.	To be located below or at same level of wall signs for businesses at street grade; facing street and located as close as possible to tenant's public entrance. See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 60 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 16 square feet, then one installed sign shall not exceed 16 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 16 square feet.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

4A. Single Tenant Building Wall Signs; Village Proper
Properties 2.01 to 3.00 Acres in Size

All wall signs on a sign tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage to a maximum of 100 square feet for the first street frontage wall sign or to a maximum of 200 square feet for all signs; or if the single tenant building has 32 feet or less of building frontage, all signs on the property shall not exceed 24 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
First street frontage wall sign	One for street frontage	0.75 square feet of sign per linear foot of building frontage to a maximum of 100 square feet for the first sign facing the street frontage. The minimum sign area may be 24 square feet.	See section 64-23(d) for additional standards.
Additional wall signs placed on any wall of building facing a street or a parking lot on the same property with a public entrance	Four	All five allowed wall signs or lesser amount of signs shall not exceed 0.75 square feet of sign per linear foot of building frontage to a maximum of 200 square feet on any building.	Any one sign shall not exceed 50% the size of the installed first sign. See section 64-23(d) for additional standards.

 

The first street frontage wall sign shall be a maximum of 0.75 square feet of sign per linear foot of building frontage or 100 square feet, whichever is smaller. If the building frontage is 133 feet or less in length, four additional signs may be installed but the aggregate size of all installed signs, including the first street frontage sign, shall not exceed 0.75 square feet of signs per linear foot of building frontage with no additional wall sign sizes exceeding 50% of the first street frontage wall sign. If the building frontage exceeds 133 feet in linear length, then the aggregate size of the first street frontage wall sign (100 square feet) and the four additional wall signs shall not exceed a maximum of 0.75 square feet of signs per linear foot or 200 square feet for all installed wall signs on the building, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 24 square feet, then the first street frontage wall sign shall not exceed 24 square feet, or if utilized, the aggregate total of up to five signs shall not exceed 24 square feet with no additional wall sign sizes exceeding 50% of the first street frontage wall sign.

Additional wall signs facing a public street. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

4B. Multi-Tenant Building Wall Signs; Village Proper
Properties 2.01 to 3.00 Acres in Size

All wall signs for a single tenant business or organization within a multi-tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage to a maximum of 100 square feet; or if the tenant has 32 feet or less of building frontage, all wall signs available to the tenant shall not exceed 24 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One per tenant for street frontage	0.75 square feet of sign per linear foot of tenant frontage to a maximum of 100 square feet per tenant. The minimum sign area may be 24 square feet per tenant.	See section 64-34 for special exception consideration when multi-tenant buildings have large frontages or multiple entrances. See section 64-23(d) for additional standards.
Second frontage wall sign or rear or side public entrance wall sign	One per tenant if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 100 square feet, or 24 square feet; whichever applies.	To be located on second street frontage, or with a rear or side public entrance to the same business. See section 64-23(d) for additional standards.
Wall sign for tenant in multi-tenant building not at street grade, or tenant without street frontage	One at or near tenant public entrance to the tenant space	Maximum of 20 square feet.	To be located below or at same level of wall signs for businesses at street grade facing street frontage, and located as close as possible to tenant's public entrance. See section 64-23(d) for additional standards.

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 100 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 100 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 24 square feet, then one installed sign shall not exceed 24 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 24 square feet.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

5A. Single Tenant Building Wall Signs; Village Proper
Properties 3.01 Acres and Over in Size

All wall signs on a sign tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage to a maximum of 150 square feet for the first street frontage wall sign or to a maximum of 300 square feet for all signs; or if the single tenant building has 40 feet or less of building frontage, all signs on the property shall not exceed 30 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
First street frontage wall sign	One for street frontage	0.75 square feet of sign per linear foot of building frontage to a maximum of 150 square feet for the 1st sign facing the street frontage. The minimum sign area may be 30 square feet.	See section 64-23(d) for additional standards.
Additional wall signs placed on any wall of building facing a street or a parking lot on the same property with a public entrance	Four	All five allowed wall signs or lesser amount of signs shall not exceed 0.75 square feet of sign per linear foot of building frontage to a maximum of 300 square feet on any building.	Any one sign shall not exceed 50% the size of the installed 1st sign. See section 64-23(d) for additional standards.

 

The first street frontage wall sign shall be a maximum of 0.75 square feet of sign per linear foot of building frontage or 150 square feet, whichever is smaller. If the building frontage is 200 feet or less in length, four additional signs may be installed but the aggregate size of all installed signs, including the first street frontage sign, shall not exceed 0.75 square feet of signs per linear foot of building frontage with no additional wall sign sizes exceeding 50% of the first street frontage wall sign. If the building frontage exceeds 200 feet in linear length, then the aggregate size of the first street frontage wall sign (150 square feet) and the four additional wall signs shall not exceed a maximum of 0.75 square feet of signs per linear foot or 300 square feet for all installed wall signs on the building, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 30 square feet, then the first street frontage wall sign shall not exceed 30 square feet, or if utilized, the aggregate total of up to five signs shall not exceed 30 square feet with no additional wall sign sizes exceeding 50% of the first street frontage wall sign.

Additional wall signs facing a public street. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

5B. Multi-Tenant Building Wall Signs; Village Proper
Properties 3.01 Acres and Over in Size

All wall signs for a single tenant business or organization within a multi-tenant building property within this property size range shall not exceed 75 percent of the linear foot of building frontage to a maximum of 150 square feet; or if the tenant has 40 feet or less of building frontage, all wall signs available to the tenant shall not exceed 30 square feet.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Street frontage wall sign	One per tenant for street frontage	0.75 square feet of sign per linear foot of tenant frontage to a maximum of 150 square feet per tenant. The minimum sign area may be 30 square feet per tenant.	See section 64-34 for special exception consideration when multi-tenant buildings have large frontages or multiple entrances. See section 64-23(d) for additional standards.
Second frontage wall sign or rear or side public entrance wall sign	One per tenant if allowed	If utilized, second wall sign shall be a maximum of 50% of the size of the installed street frontage wall sign, or both installed signs can be equal in size. Total area of both signs shall not exceed 0.75 square feet per linear foot of building frontage or 150 square feet, or 30 square feet; whichever applies.	To be located on second street frontage, or with a rear or side public entrance to the same business. See section 64-23(d) for additional standards.
Wall sign for tenant in multi-tenant building not at street grade, or tenant without street frontage	One at or near tenant public entrance to the tenant space	Maximum of 24 square feet.	To be located below or at same level of wall signs for businesses at street grade facing street frontage, and located as close as possible to tenant's public entrance. See section 64-23(d) for additional standards

 

If one sign is installed, the one sign shall be a maximum of 0.75 square feet per linear foot of building frontage or 150 square feet, whichever is smaller. If allowed, the aggregate size of two signs shall not exceed a total 0.75 square feet per linear foot of building frontage or 150 square feet, whichever is smaller. Likewise, if 0.75 square feet per linear foot of building frontage equals less than 30 square feet, then one installed sign shall not exceed 30 square feet, or if allowed, the aggregate size of the two signs shall not exceed a total of 30 square feet.

Second street frontage wall sign. When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64-23(d)(16)a. or b.

(d)

Village proper area wall signs overall standards. The following standards apply to all wall signs within the village proper area:

(1)

Wall sign system. A wall sign system is all of the elements that may comprise a wall sign placed together in a contiguous sign to advertise one business whether a single business or organization within one building, called a single tenant building, or a business or organization as part of multiple businesses or organizations in a building, called a multi-tenant building. For the purpose of this chapter 64, a wall sign refers to contiguous and mutually dependent grouped together elements of a wall sign system, which are as follows:

a.

Letters forming readable words identifying the business or organization name and the type of services provided within the identified business or organization. All letters shall be channel letters.

b.

Logo.

c.

Accent symbol.

d.

Accent color.

(2)

Wall sign size. One wall sign or multiple wall signs for a single business or organization shall not exceed the allowed maximum area for one wall sign or multiple wall signs as specified within section 64-23(c).

(3)

Business or organization name to be identified. The name of the business or organization shall be identified within the street frontage wall sign, first street frontage wall sign and the second street frontage wall sign. When other wall signs are allowed, the business or organization name is optional.

(4)

Business or organizational name and service provided on all signs. The business or organizational name when required or the type of services provided within the identified business or organization shall be an element of all wall signs, and shall be a minimum of 50 percent of the area of the wall sign.

(5)

Horizontal lettering. All lettering forming readable words shall be presented horizontally on wall signs.

(6)

Wall sign logo. A logo, as defined, may be provided within any wall sign up to 50 percent of the area of the entire installed wall sign with the following criteria:

a.

The logo shall be allowed only with the business or organization name within the same wall sign system. The logo cannot be a separate wall sign.

b.

One logo shall be allowed per wall sign, and the same logo shall not be repeated within the same wall sign.

c.

When multiple wall signs are allowed for the same business or organization, if a logo is displayed, the logos on all wall signs shall be the same.

(7)

Wall sign accent symbol. A wall sign accent symbol is a solid color or multi-colored design that may be provided within any wall sign having the intent of drawing attention to the sign or providing a color or colors associated with the business or organization, with the following criteria.

a.

An accent symbol area without a logo within a wall sign system cannot exceed 50 percent of the area of the entire installed wall sign.

b.

An accent symbol and a logo shall not be allowed within the same wall sign system unless the accent symbol is integrated into the business name.

c.

When an accent symbol and a logo may exist within the same sign system, the total area of the accent symbol and the logo shall not exceed 50 percent of the entire installed wall sign.

d.

An accent symbol shall not be allowed in the same wall sign with a painted accent color.

(8)

Wall sign accent color for sign background. Wall signs with the business or organization name in individual channel letters may have an accent color painted behind the wall sign or a portion of the wall sign onto the building face in a color different from the color of the building face. If so painted larger than the other installed wall sign elements, the area of the painted accent color together with the installed wall sign cannot exceed the allowed maximum area of individual wall sign advertising the business or organization, as measured by the dimensions of a polygon around the painted accent color. A wall sign accent color shall not be allowed in the same wall sign with a wall sign accent symbol.

(9)

Element combinations. Pursuant to section 64-23(d)(3) through (9), the element combinations options are presented in the following table.

Options

	A	B	C	D	E	F	G
Letters	X	X	X	X	X	X	X
Logo		X				X	X
Accent symbol, within letters			X			X
Accent symbol, outside letters				X
Accent color					X		X

 

X = Element Allowed within Option

(10)

Box wall sign prohibited and channel letters required. Box wall signs are prohibited within the village proper area to display the required business or organization name, except for properties with a manufacturing zoning district located in the Mukwonago Industrial Park generally located south of Fox Street (CTH ES) and west of Holz Parkway. Box signs are defined as a sign enclosed by a cabinet with internal illumination and plastic facing, where the sign background, structure and/or cabinet extends beyond the text and/or logo of the sign. However, when a logo or accent symbol under the size limitations of section 64-23(c) is allowed, the separate elements of a logo or accent symbol may be installed as a box sign when grouped together to form a wall sign system. Channel letters are required for all letters within a village proper wall sign. Individual channel letters shall not be considered box signs.

(11)

Wood wall sign allowed. Whole wood wall signs are allowed within the village proper area, or individual letters or other wall sign elements may be allowed in wood. They may be externally illuminated or nonilluminated. Each physically connected wood sign shall be counted as one wall sign.

(12)

Painted wall sign prohibited. A painted wall sign is prohibited within the village proper area, except as allowed as a wall sign accent color element within a wall sign system.

(13)

Durable materials. All wall signs within the Village Proper area shall be installed with durable materials to maintain stability and colors throughout the life of the sign within variable weather conditions. Materials may include, but not limited to, metal, aluminum, plexiglas, plastic, wood, neon and vinyl.

(14)

Wall sign measurement. The calculation of square foot area of each wall sign shall include sign copy and any border or frame surrounding the sign copy or elements, but not the sign structure or supports. Signs shall be measured by the outside perimeter of the sign face, or the outside perimeter of a wood sign. The area of irregularly shaped signs or signs containing two or more detached elements shall be determined by the area of the smallest regular polygon that will encompass all components of the sign.

(15)

Wall sign placement. Wall signs may be placed on an exterior wall, awning, canopy or mid-wall mansard in accordance with the following:

a.

Wall signs placed on an exterior building wall shall be placed on an exterior first floor wall or edge of an attached canopy or portico of a business that the sign identifies. For wall signs for a business that does not have exterior wall frontage, the wall sign shall be located below or at same level of wall signs for a business at street grade facing street frontage, or located as close as possible to tenant's public entrance. Any wall sign placed above the first floor exterior wall shall require plan commission approval, except for a wall sign on a detached or attached canopy, portico, or mid-wall mansard.

b.

Wall signs may be placed on first floor exterior awnings. Any component of a wall sign system on a permanent or temporary awning shall be considered one wall sign, except for an address, a solid color awning or an internally lighted solid color awning.

c.

Wall signs may be placed on the vertical edge of a canopy of a motor fuel dispensing station (gas station) if the canopy is detached from the building in which business takes place on the same property in accordance with section 64-23(i).

d.

Wall signs may be affixed in a horizontal position on the top of a mid-wall mansard architectural feature extending from a first floor exterior wall, or between a first and second floor wall. Signs on a mansard that is not mid-wall shall be considered roof signs.

(16)

Wall sign street frontage. For purposes of wall signs calculation of linear building frontage and the location of the street frontage wall sign, determination of street frontage shall adhere to the following criteria:

a.

For a single tenant building, the street frontage shall be (1) the first floor entire linear building frontage, in feet, for the length of the building exterior facing and approximately parallel to a single public street to which the building address is assigned; or (2) the entire first floor building linear frontage, in feet, for the length of the building exterior along the public street to which the building address is assigned when the building is on a property facing multiple public streets; or (3) the street frontage sign can be located on the length of a building exterior with a public entrance, if the side is visible from the public street and another public entrance is not on the building front; however, the front of the building linear feet shall remain as frontage to determine street frontage wall sign size.

b.

For a multi-tenant building, the street frontage shall be (1) the first floor entire linear building frontage, in feet, of the tenant leasable space when facing and approximately parallel to a single public street to which the building address is assigned; or (2) the first floor entire linear building frontage, in feet, of the tenant leasable space for the length of the building exterior facing the public street to which the building or business address is assigned when the tenant leasable space is within a building corner facing multiple public streets; or (3) the first floor entire linear frontage, in feet, of the main public entrance side to the tenant leasable space within a building corner facing multiple streets if the main public entrance is not on the same side as the address; or (4) the entire linear building frontage, in feet, of the tenant leasable space when the tenant space frontage with a public entrance only faces a side, rear or interior parking lot or external space common to the entire property.

c.

When a business has two or more street frontages and the orientation of the business in relation to the surrounding streets, customer visibility or main customer entrance positions to a side or rear street other than the wall sign street frontage as defined in section 64-23(d)(16)a. or b., the zoning administrator may grant an exception to allow the larger sign to face the side or rear street and the smaller may face the front street. However, the linear building frontage of the street to which the building or business address is assigned remains the frontage for the purposes of calculating the allowable amount of wall sign square footage, in accordance with section 64.23(d)(16)a. or b.

(17)

Wall sign separation. Wall signs shall be required to have minimum separation.

a.

When multiple wall signs are allowed for a single business or organization, and the multiple wall signs are allowed on exterior walls that meet at a corner, each sign shall be off-set from the exterior wall corner to any part of the sign structure a minimum distance equal to 30 percent of the linear length of the wall length to a maximum of 30 feet for a single tenant building, or 30 percent of the linear length of the individual business exterior wall length to a maximum of 30 feet for a business within a multi-tenant building.

b.

On the exterior walls of a multi-tenant building, each wall sign shall be separated by a minimum of four feet between any parts of the sign structure, or a minimum of two feet from the vertical plane of the side of the tenant space to any part of the sign structure.

(18)

Wall sign copy. Wall signs may identify the individual establishment, building or building complex only by name and/or principle service offered, with other allowable wall system components. The street frontage wall sign, the first street frontage wall sign or the second street frontage wall sign shall identify the name of the individual establishment. The name of the individual establishment is optional on other wall signs when allowed, however each wall sign shall identify either the name or services provided. Wall sign copy shall adhere to the following:

a.

All lettering shall be readable by the general public. All letters on the same wall sign are suggested in the same font or similar looking font. Cursive fonts for lettering are discouraged.

b.

The street frontage wall sign, the first street frontage wall sign and the second street frontage wall sign shall identify the name of individual establishment, or the building or building complex by name. The name of the individual establishment is optional on other wall signs when allowed; however, each wall sign shall identify either the name or the services provided.

c.

All lettering on wall signs shall be presented horizontally.

d.

Wall signs may describe the types of products sold or services provided on the premises; however, the name of an individual product or products sold or a sales slogan shall not be allowed. Examples of allowed and not allowed descriptions are as follows:

Business Name	Description Sign Copy Allowed	Description Sign Copy Not Allowed
ABC Bar and Grill	Fine Food and Drink	XYZ Wines
ABC	Fine Meats and Sausage	XYZ Steaks
ABC Insurance	Home, Auto, Life	We Shop You Save
ABC	Quality Groceries	Milk Always On Sale

 

(19)

Wall sign colors. Colors within an individual wall sign or wall signs of multiple tenants are not required to be the same; however, the colors of wall signs of a multi-tenant building shall not be contrasting and shall be consistent in appearance to not attract more attention than other wall signs. Colors within multiple signs allowed to a single business shall be the same. The owner or representative of ownership of a multi-tenant building may submit to the village a wall sign color plan for the building, and if so submitted, all wall signs submitted for permit shall adhere to the submitted sign color plan.

(20)

Property owner master wall sign plan. The owner or representative of ownership of a multi-tenant building shall submit to the village a master wall sign plan. All wall signs submitted for permit shall adhere to the submitted master wall sign plan. The master sign plan may include, but not limited to, sign colors, sign style and letter fonts, limits on sign sizes, and prohibition or limits on sign elements, or the master sign plan may state that there is not any limitation set by the owner upon wall signs. The master sign plan shall not supersede any regulation within this chapter 64. The owner may submit an amendment to the master sign plan at any time. The zoning administrator or the plan commission may request that a master sign plan for a multi-tenant building or property include any freestanding or projecting signs.

(e)

Village proper area projecting signs. The following tables present the projecting signs allowed on business and manufacturing zoned property within the village proper area pursuant to the property size. Projecting signs shall not be located over any public right-of-way or public sidewalk.

(1)

Single tenant and multi-tenant buildings projecting signs; village proper properties 0.00 to 0.70 acres in size.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Projecting sign; single tenant building	One	Maximum of 20 square feet each side. Sign shall be vertical with height dimension greater than width dimension.	Minimum of 8 foot clearance from sidewalk or grade level, to a maximum of 16 feet above grade level.
Projecting sign; multi-tenant building	One per tenant	Maximum of 4 square feet each side. Sign shall be horizontal with width dimension greater than height dimension.	Minimum of 8 foot clearance from sidewalk or grade level; only under canopy 90 degrees to building face.

 

(2)

Single tenant and multi-tenant buildings projecting signs; village proper properties 0.71 to 2.00 acres in size.

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Projecting sign; single tenant building	One	Maximum of 36 square feet each side; sign shall be vertical with height dimension greater than width dimension.	Minimum of 8 foot clearance from sidewalk or grade level, to a maximum of 18 feet above grade level.
Projecting sign; multi-tenant building	One per tenant	Maximum of 4 square feet each side. Sign shall be horizontal with width dimension greater than height dimension.	Minimum of 8 foot clearance from sidewalk or grade level; only under canopy 90 degrees to building face.

 

(3)

Single tenant and multi-tenant buildings projecting signs; village proper properties to 2.01 to 3.00 acres in size .

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Projecting sign; single tenant building	One	Maximum of 60 square feet each side; sign shall be vertical with height dimension greater than width dimension.	Minimum of 8 foot clearance from sidewalk or grade level, to a maximum of 18 feet above grade level.
Projecting sign; multi-tenant building	Not Allowed	Not Allowed	Not Allowed

 

(4)

Single tenant and multi-tenant buildings projecting signs; village proper properties 3.01 acres and over in size .

Type	Maximum Number of Signs	Area of Sign	Specific Standards
Projecting sign; single tenant building	One	Maximum of 100 square feet each side; sign shall be vertical with height dimension greater than width dimension.	Minimum of 8 foot clearance from sidewalk or grade level, to a maximum of 20 feet above grade level.
Projecting sign; multi-tenant building	Not Allowed	Not Allowed	Not Allowed

 

(5)

Village proper area projecting signs overall standards. Projecting signs shall be one sign structure as a box sign, wood sign, or a projecting sign of similar durable materials. Projecting signs shall be placed on an exterior wall of the business or organization that the sign identifies, or hung from a canopy or awning attached to the exterior wall of the business or organization identifies. The following standards apply to all projecting signs within the village proper area.

a.

One logo or an accent symbol, separately or together if the accent symbol is incorporated with the business name, shall not exceed 50 percent of the installed sign area. Projecting signs shall not be allowed to be a series of individual letters.

b.

Any multiple sign structures that are projecting signs shall be considered more than one sign.

c.

Overall standards for projecting signs shall apply to the same standards for wall signs; specifically section 64-23(d), subparagraphs (3), (4), (5), (6), (7), (13), (14), (17), (18), (19), (20), and (21).

d.

Projecting signs may be double faced, or projected from an exterior wall in a V-shape with an interior angle of not more than 45 degrees to the exterior wall of which the projecting sign is attached.

(f)

Village proper area roof signs prohibited. Roof signs within the village proper area are prohibited.

(g)

Village proper area freestanding signs. The following presents standards for freestanding signs on business and manufacturing zoned property within the village proper area, or for multiple freestanding signs within the village proper area on larger sized properties. Freestanding signs within the village proper area shall be monument horizontal or monument vertical signs. Pole signs are prohibited within the village proper area. A freestanding structure sign may be approved by special exception for properties abutting the Interstate 43 right-of-way on a property equal to or over 2.01 acres in size. See section 64-23(h) and (i) for special standards pertaining to a village proper area freestanding structure sign for a motor fuel dispensing station.

(1)

Freestanding sign types allowed. When multiple freestanding signs are allowed and installed on a property, the installed freestanding sign types shall be monument horizontal signs or monument vertical signs, and shall not be a combination of both signs.

(2)

Freestanding sign types sizes and heights. The following table presents the maximum size and height of freestanding signs per property size category on business and industrial zoned properties within the village proper area; per each individual property of single tenant and multi-tenant sites. See section 64-23(g)(3), (4), and (5); (h); (i) and (j) for additional standards for freestanding signs.

Village Proper Area Freestanding Signs

Property Size Category/Number of Freestanding Signs Allowed	Monument Horizontal		Monument Vertical
	Maximum Sign Face Size (square feet)	Maximum Height (feet)	Maximum Sign Face Size (square feet)	Maximum Height (feet)
1.0 to 0.40 acres One	32	8	36	8
0.41 to 0.70 acres One	40	8	48	8
0.71 to 1.20 acres One	48	10	54	10
1.21 to 2.00 acres One	60	10	68	12
2.01 to 3.00 acres Two signs allowed up to a maximum total of 120 square feet. Any one sign cannot exceed 80 or 84 square feet, whichever applies.	80	10	84	12
3.01 acres or above Three signs allowed up to a maximum total of 150 square feet. Any one sign cannot exceed 100 square feet.	100	12	100	14

 

(3)

Freestanding sign elements. A freestanding sign may be composed of several elements. The elements are:

a.

Name of development name: A shopping center or unified grouping of business buildings; required on all freestanding signs of multi-tenant building or buildings.

b.

Building or site address: Required on all freestanding signs within either the development name sign portion, the directory sign of a business, or within the required sign base of monument signs.

c.

Directory sign: Identifying one or more businesses on the property; required on a single tenant building freestanding sign without a development name; optional with a freestanding sign for a multi-tenant building or buildings.

d.

Reader board: Optional on all freestanding signs.

(4)

Freestanding sign elements proportions. The maximum percentage of area of each element allowed on an installed freestanding sign per design option is presented on the following tables:

Freestanding Sign for a Single Tenant Property

Freestanding Sign Elements	Option A	Option B (signs up to total of 60 square feet)	Option C (signs over a total of 60 square feet)
Business Name	100%	50%	67%
Reader Board	0%	50%	33%

 

Property address must appear on at least one element of the sign, or within the sign base. If the address appears within the sign base, the address does not count toward maximum sign size.

If a development name appears with or without a business name, the percentages per option remain the same within the business name category.

The percentage for a reader board for each option represents the maximum size the reader board shall be of the total sign face of the freestanding sign with the difference taken by the business name. For example, if the reader board of a 50 square foot sign face is 20 square feet (40%), then the business name portion of the sign face can be 30 square feet (60%). If the reader board of an 80 square foot sign face is 20 square feet (25%), then the business name portion of the sign face can be 60 square feet (75%). The reader board on a 50 square foot sign shall not be larger than 25 square feet (50%), or on an 80 square foot sign shall not be larger than 26.4 square feet (33%).

Freestanding Sign for a Multi-Tenant Building or Property

Freestanding Sign Elements	Option A	Option B	Option C	Option D
Development Name	100%	67%	20%	15%
Directory for One or More Businesses	0%	0%	80%	65%
Reader Board	0%	33%	0%	20%

 

Property address must appear on at least one element of the sign, or within the sign base. If the address appears within the sign base, the address does not count toward the maximum sign size.

A development name element shall be required on each freestanding sign for a multi-tenant building or property. The development name element portion shall not be smaller in size than the percentage of installed sign as indicated within the chart.

If one or more elements are not fully utilized to the maximum allowable percentage of installed sign area, then the directory and/or reader board elements cannot exceed the allowable percentages as presented in the chart within the installed sign. However, the development name percentage can be larger to allow the two or three sign elements to equal 100%.

(5)

Freestanding structure signs may be allowed. A freestanding structure sign may be allowed through a special exception by the plan commission for any property equal to or over 2.01 acres in size abutting the Interstate 43 right-of-way with the following standards, or allowed in certain situations for a motor fuel dispensing station freestanding sign.

a.

A structure sign shall be constructed with the same width dimension at all points from base to highest point of the sign structure, except for a wider masonry base or side columns pursuant to section 64-23(g)(6).

b.

The structure sign shall not exceed 24 feet in height from adjacent grade and the sign face area shall not exceed 100 square feet, although the plan commission may limit the height and size pursuant to the location and standards for approving a special exception. The plan commission may limit the overall sign of the structure supporting and surrounding the sign face. The sign face may be double faced.

c.

The structure sign shall be constructed of durable materials and colors consistent with the building and other signs on the site, as approved by the plan commission.

d.

The structure sign shall be included with the allowable number of freestanding signs and maximum area of signs permitted on the property.

e.

Copy on the sign face of the structure sign shall be limited to the development name of a multi-tenant property or the name of the business on a single tenant property, with a logo or an accent symbol incorporated into the sign. No directory signs or reader boards are allowed for structure signs allowed through a special exception.

f.

The plan commission may set standards with approval of a special exception for a structure sign in accordance with section 64-23(g)(6).

g.

See section 64-34 for additional standards pertaining to the granting of a special exception by the plan commission.

(6)

Freestanding monument sign overall standards. The following table presents the design standards for a freestanding monument horizontal sign and freestanding monument vertical sign within the village proper area.

Design Category	Monument Sign Horizontal or Vertical
Sign Face Size	Calculation of the maximum sign face size includes the outside perimeter of the entire sign structure, including spacers and gaps between sections of the sign, one-half of any part of the sign base above 2 feet and any side columns. The maximum size defines only one side of a double faced sign.
Maximum Height	The maximum height is measured from adjacent grade to the highest point of the sign or sign structure, or from street grade for any sign on adjacent grade that is below street grade level.
Sign Setback	A minimum 10 foot setback from the front property line and other property lines to any part of the sign structure.
Sign Setback Criteria	Notwithstanding the minimum setback, entire sign structure shall be placed outside the required vision triangle of any intersecting streets, or outside of the 15 foot vision triangle of an intersecting street with a private driveway.
Sign Freestanding Separation	When multiple freestanding signs are allowed on a property, the freestanding signs shall be separated a minimum of 100 feet from any point of the sign structures, measured along the linear frontage of streets or streets.
Sign Base Design Criteria for nonwood signs	Masonry base is required with height a minimum of 18 inches to 2 feet above street grade when street grade is lower than adjacent grade or a minimum of 18 inches to 2 feet above adjacent grade when adjacent grade is equal to or higher than street grade. One-half of any part of the base extending beyond 2 feet above street grade or adjacent grade, whichever is higher, shall be counted as the sign face area. The base shall be wide and deep a minimum of the same dimensions of the attached sign, and may extend beyond the sign width and depth in any horizontal direction a maximum of 1.5 feet.
Sign Structure Design Criteria for nonwood signs	The sign shall be attached directly to the base without any gap. Side columns are optional, but are required to buffer view from electrical connections. If provided, side columns may range from 6 inches to 2 feet in width and depth, and shall be counted as part of required sign area. Sign columns shall be constructed of materials matching the sign base or consistent with the design and materials of the building the sign identifies.
Sign Base Design Criteria for a wood monument horizontal sign that may be externally lighted	Only a wood monument horizontal sign may be supported by end poles of similar wood material and color without a masonry base. The bottom of the sign face must be from 18 inches to two feet above grade. Maximum sign height shall be 8 feet. Two sign faces may be placed in a V-shape at no more than 90 degrees.
Sign Side Columns Criteria	Sign side columns are optional, but are required to buffer from view electrical connections. If provided, the side columns shall be a minimum of 6 inches and a maximum of 2 feet in width; shall be a material consistent with the sign base or building or buildings the sign advertises; and shall be counted as part of the sign square footage.
Sign Cap	Any part of the sign structure extending beyond the top of the sign face shall count as the sign square footage and required maximum sign height.
Sign Dimensions Proportionate for all parts of sign structure that counts toward the maximum sign area; including one-half of any base over 2 feet high, the sign face, any side columns, and any sign cap	For horizontal: Must be square or with a height dimension less than width dimension, but not less than 25% of width dimension. For vertical: Must have a height dimension at least 20% more than width dimension.
Directory Signs Allowed	A freestanding monument sign on a multi-tenant property may advertise one or more businesses located on the property.
Directory Signs Standards	When a directory monument sign is provided, the development name of the center or office complex shall be provided (see section 64-23(g)(4)). All individual business signs within a directory sign shall be proportionate to each other in terms of height and width.
Sign Copy	The copy of a development name element portion of a sign shall be limited to a name and a maximum of 50% of the sign face may be a logo associated with the development name. The copy of any directory sign shall be limited to the business name with services provided by the business, and a maximum of 50% of the sign face may be one logo or accent symbol. Display such as individual products sold or contact information is prohibited anywhere on the development name or directory sign portion of the freestanding sign. All sign copy shall be displayed horizontally.
Address Display Required	A freestanding sign copy must include the building address numbers or range of building address numbers horizontally displayed in a visible location. Inclusion of the street name as part of the address is optional. The address may be located on the sign base without counting toward the overall sign size.
Reader Board	Please see section 64-23(j) for reader board standards.
Letter and Number Height	Sign letters and address numbers shall be a minimum of 4 inches on all sign copy, including on reader board.

 

(h)

Village proper area freestanding structure sign motor fuel dispensing station size standards. When a motor fuel dispensing business is located on a property within the village proper area, the business may chose the option to install one freestanding sign with additional size in accordance with the standards listed below to comply with State of Wisconsin Statutes requiring adequate display of fuel price per gallon. Only one freestanding sign may be larger as a motor fuel dispensing sign than the standards allowed in section 64-23(g), if multiple signs are allowed and installed on the property. However, if multiple signs are allowed on a property the motor fuel dispensing business may advertise on all freestanding signs. A freestanding sign for motor fuel dispensing shall continue to comply with the total number of freestanding signs allowed per property size.

(1)

The one sign allowed shall have a maximum height of 20 feet to the top of the sign structure.

(2)

The sign shall be designed as a structure sign.

(3)

The total size of all sign elements shall not exceed 100 square feet of each sign face.

(4)

The elements of the sign shall not exceed the following as a percentage of the overall sign area:

a.

Forty percent for the business name and logo.

b.

Twenty-five percent for the gasoline prices.

c.

Twenty-five percent for the reader board.

d.

Ten percent for miscellaneous signage or area between signs.

5.

For a structure sign under this section 64-23(h) on a property 2.0 acres in size or smaller, in lieu of a reader board the 25 percent may be allocated to a directory sign advertising multiple businesses located on the same property. If the directory sign option is selected, then a reader board is not allowed. Properties 2.01 acres or larger are allowed additional freestanding signs; therefore, multiple businesses can advertise on a directory sign as part of another allowed freestanding sign on the site.

(6)

The business name and/or logo element, and the gasoline prices element shall be required on a freestanding structure sign for a motor fuel dispensing station allowed by this section 64-23(h).

(7)

From top to bottom, the order of the allowed elements shall be the business name and/or logo element, the gasoline prices element and then the reader board element. If miscellaneous signage is provided, it shall be located either below or above the reader board element.

(8)

The sign shall be a structure sign with all parts of the sign shall have the same width dimension, except for a wider masonry base or side columns pursuant to section 64-22(g)(5).

(9)

The business name and/or logo and gasoline prices element shall be required in the larger freestanding sign allowed by this section 64-23(h). The gas prices are not counted toward the maximum amount of reader board area.

(10)

The sign shall not be located within a vision triangle.

(11)

If the motor fuel dispensing station advertising with a larger freestanding sign allowed by this section 64-23(h) ceases operation and not replaced by another motor fuel dispensing station within six months of ceasing operation, the larger freestanding sign shall be removed in accordance with section 64-5.

(12)

The freestanding sign allowed by this section 64-23(h) shall conform to the applicable standards of section 64-23(g)(6), for all freestanding signs.

(13)

If a larger freestanding sign allowed by this section 64-22(h) is not utilized, any installed freestanding sign or signs on a property occupied by a motor fuel dispensing station shall comply with all standards of section 64-22(g).

(i)

Village proper area motor fuel dispensing stations canopy signs. A motor fuel dispensing station may have one sign with the business name and/or logo on each side of the canopy that is located over the fuel dispensing pumps; however if so utilized then the motor fuel dispensing station shall not be allowed a larger freestanding sign as allowed in section 64-23(h), and any freestanding sign shall be a either a horizontal monument or vertical monument sign. Canopy signs shall adhere to the following standards:

(1)

Canopy signs shall be limited to one per canopy edge that may include the business name and/or logo. No other signage or wording is allowed on each canopy edge. The business name or logo may appear together as a wall sign system or individually; however each business name and logo appearing together on the same canopy edge shall not be any further apart than three feet, edge to edge.

(2)

There is not any maximum limit on the size of each one sign on a side of the canopy; however, each sign shall be limited to the business name and/or logo that may be in the colors of a corporation and there shall be no other wording or logos allowed. No part of the canopy sign shall not extend beyond the top or bottom canopy edge.

(3)

Each sign shall be limited to the business name and/or logo that may be in the colors of a corporation and there shall be no other wording or logos allowed, and repeat of the same sign is not allowed.

(4)

All canopy signs shall be permanent. No temporary signs shall be allowed on the canopy.

(j)

Village proper area freestanding reader board standards. The following presents standards for reader boards allowed on freestanding signs within the village proper area. The following standards shall apply to reader boards on wall signs, projecting signs and roof signs within the village proper area if approved by the plan commission as a special exception. Reader boards can also be known as and referred to as changeable copy signs, message boards, time and temperature signs or electronic message centers.

(1)

Reader board changeable copy. A reader board is any portion of a freestanding sign that has sign copy that is not permanent and can be changed manually with hand written copy, individual letters, plastic or plexiglas covering, or similar materials; or changed electronically whether by hard wire or remote, and changes copy more than once in a six-month period.

(2)

Reader board sign area. The calculation of sign area for reader board signs shall be integrated into the permanent sign elements of the freestanding sign, and shall be included as a percentage of the total permitted sign area as specified in this section 64-23. Measurement of the reader board sign area shall be calculated by the outside perimeter of the reader board, including the outside frame of the reader board of the sign and one-half of any gaps between the reader board and adjacent freestanding sign element. The reader board may be double faced.

(3)

Reader board specific standards. When reader boards are allowed, the following specific standards apply to all reader boards, subject to further restrictions as may be imposed by the plan commission regarding particular applications.

a.

Reader boards may be internally or externally illuminated.

b.

Each reader board shall be permanently installed.

c.

Each reader board shall be placed in such a manner so as to not interfere with, confuse or present any hazard to traffic.

d.

The reader board must occupy a secondary position to the development name sign or directory signs, whichever applies.

e.

The reader board shall be properly maintained at all times.

(4)

Reader board copy. Reader board copy shall adhere to the following standards:

a.

Cyclical copy on an illuminated reader board sign may change at a minimum rate of once per minute. Any change of less than one minute is not permitted. Time and temperature may update every ten seconds.

b.

Reader board letter sizes shall be a minimum of four inches to a maximum of 12 inches in height. Letter heights within this stated range may be based on ability of the message to be easily seen and read from street view pursuant to speed of traffic and sign distance from the lanes of traffic, while not interfering with or confusing traffic.

c.

Sign copy may include advertisement of individual business names with contact information, range of services provided or products sold on the premises, individual products offered on special or sale on the premises with price, special events or attractions on the premises, or seasonal greetings.

d.

Sign copy shall not include any message pertaining to off-premises or off-site businesses, sales or products; political messages or events; except community wide special events or messages may be advertised; for example congratulating a local academic or athletic achievement or reminder of a semi-annual time change.

e.

Sign copy may include a logo pertaining to a business on the premises or product sold on the premises, at not more than 25 percent of the reader board area.

f.

Sign copy shall be readable and timely at all times and presented horizontally.

(5)

Electronic message centers. In addition to prior stated standards for reader boards within this section 64-23(j), electronic message centers shall adhere to the following standards.

a.

Electronic message centers shall not be installed in combination with any other design or form of a reader board.

b.

Electronic message centers shall not exceed a brightness level than the amount of lumens generated by building lights, other signs, and parking lot lights on the property the sign is located, or lumens generated by adjacent properties or adjacent street lights. The zoning administrator shall order the sign owner to decrease the brightness level of the electronic message center if found to violate this paragraph.

c.

Electronic message centers shall not be allowed to flash, present movement or the illusion of movement of any sign copy.

d.

Electronic message centers shall not be located abutting residential, as defined.

e.

Electronic message centers operation shall not interfere with any radio or any other communication transmissions.

f.

Any electronic message center as part of an off-premises sign, a billboard or any other sign prohibited pursuant to section 64-13, shall be prohibited.

g.

An electronic message center may require additional fees for zoning review and permit issuance.

(Ord. No. 854, § III, 12-20-11; Ord. No. 868, §§ III—V, 5-21-13)